Stairs. Who knew they could inspire so much fun? From last week’s blog “Create a Stairway that’s Heavenly” that showed us how we can add creative whimsy to this small space, to today’s video that reveals how design, or rather, fun design, can alter people’s behavior. Watch how 66% more commuters chose to take the stairs adjacent an escalator after scientists applied their “fun theory of design.” It’s fascinating how something so simple as fun can inspire design and change the way people live their lives.
Video courtesy of Volkswagon.