The Fun Theory: Piano Stairs Design Alters People’s Behavior

Quirky / Funky

Stairs.  Who knew they could inspire so much fun?  From last week’s blog “Create a Stairway that’s Heavenly” that showed us how we can add creative whimsy to this small space, to today’s video that reveals how design, or rather, fun design, can alter people’s behavior.  Watch how 66% more commuters chose to take the stairs adjacent an escalator after scientists applied their “fun theory of design.”  It’s fascinating how something so simple as fun can inspire design and change the way people live their lives.

Video courtesy of Volkswagon.

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Written By Skaie Knox

Skaie Knox is a storyteller on a quest to provide sparkling content through copywriting, songwriting and video production. She is founder of HomeJelly,'s key copywriter, a published singer/songwriter (Fervor Records/ASCAP) and kid's book author (Big Bug Lunch!). For doable DIY video tutorials, subscribe to her HomeJelly YouTube channel (for link, click on my nose!).