There’s something seductive about design. I know this only because I found myself entranced not by the amazing animation and storyline of this Google Maps Street View-adventurous short film called “Address Is Approximate“, not by the beautifully moving music composed by Cinematic Orchestra, but by the cool industrial-inspired decor. Exposed, painted concrete brick, orange wire letter baskets, deep brown wide-plank flooring, and old factory windows overlooking the city is juxtaposed against white, stark modern furniture (oh, yeah, and a sprinkling of quirky, little plastic toy figures)…it’s just such a creative space. Admittedly so, I’ve definitely crossed thatline. Regardless, cool is cool, so I thought I’d share this touching and humorous little movie where art imitates life…or is it the other way around?

Address Is Approximate from The Theory on Vimeo.

Photography by Skaie Knox, HomeJelly


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